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I'm a Black Friday expert and here's everything worth buying in Amazon's early sale

My top picks on TVs, appliances, smart home, vacuums, toys and more

The best early Amazon Black Friday deals

Collage of tech from the early Amazon Black Friday deals including an air fryer, Macbook, Samsung OLED TV, Bose headphones, Shark vacuum, and more

(Image credit: Future)

November has arrived, which means Black Friday deals aren't far off. In fact, Amazon has just launched a holiday sale with Black Friday prices on best-selling tech gadgets, appliances, home items, TVs, Apple devices, toys, and so much more.

See all of today's best deals at Amazon

There are so many excellent offers that it feels like Amazon's Black Friday sale is live, so I'm listing all the best deals worth buying. This is my seventh year covering Black Friday as TechRadar's deals editor so I've got a lot of experience finding all the best offers. I also regularly write about Amazon deals, analyzing prices on popular products from brands like Apple, Ninja, Samsung, Keurig, Dyson, and Amazon's own brand of devices.

I compare today's offers to Black Friday deals because you can find record-low prices normally reserved for its official sale. A few examples include the premium Bose QuietComfort Ultra Headphones for $329 (originally $429), Apple's iPad 10.2 on sale for $299.99 (originally $329.99), and the top-rated Roomba iRobot vacuum/mop combo on sale for an incredible price of $159.99 (originally $274.99).

Below, I've listed links to Amazon's most popular sale categories in the US and the UK, followed by my pick of the top Black Friday-like deals on OLED TVs, tablets, robot vacuums, coffee makers, and smart home devices. I'm updating this page throughout the day with all the top offers that represent outstanding value and will match what you see during Amazon's official Black Friday sale.

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Amazon early Black Friday deals: my 17 top picks

Apple iPad 10.2 (2021): $329.99$199.99 at Amazon

Apple iPad 10.2 (2021): was $329.99 now $199.99 at Amazon
Apple's best-selling 10.2 iPad dropped to $199.99 during Prime Day, and Amazon has brought this excellent deal back ahead of Black Friday. While the tablet is an older model, it still packs a 10.2-inch Retina display, and the A13 Bionic chip ensures excellent picture quality and superior performance.

Ninja Foodi 10-qt 6-in-1 air fryer: $249.99  $129.99 at Amazon

Ninja Foodi 10-qt 6-in-1 air fryer: was $249.99 now $129.99 at Amazon
The Ninja Foodi air fryer is a Black Friday favorite, and Amazon has the 10-quart appliance on sale for a record-low price. The Ninja Foodi features a large dual-basket air fryer that can quickly prepare multiple foods simultaneously and has six versatile cooking programs.

Shark IX141 Pet Cordless Stick Vacuum: $259.99 $149.99 at Amazon

Shark IX141 Pet Cordless Stick Vacuum: was $259.99 now $149.99 at Amazon
A whopping 42% discount brings Shark's excellent stick vacuum cleaner down to its lowest-ever price in this pre-Black Friday deal. The internal technology is ideally suited for grabbing all that hard-to-get-up pet hair that can ruin a carpet or look unsightly on a hard floor.

Insignia 50-inch F30 Series HD 4K Smart Fire TV: $299.99 $189.99 at Amazon

Insignia 50-inch F30 Series HD 4K Smart Fire TV: was $299.99 now $189.99 at Amazon
The best-selling Insignia 50-inch F30 Series smart TV features 4K HD resolution, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV. Today's pre-Black Friday deal brings the price down to a record low of $189.99.

Bose QuietComfort Ultra Headphones: $429 $329 at Amazon

Bose QuietComfort Ultra Headphones: was $429 now $329 at Amazon
These premium Bose headphones offer the best noise cancellation you can buy with rich and energetic sound quality, and they're a fantastic pickup at this record-low price. Our Bose QuietComfort Ultra Headphones review highlighted the only real downside as the below-average battery life (even though it's still a respectable 24-hour), but that's worth living with to get a super-comfortable and top-performing pair of cans.

Keurig K-Express K-Cup Pod Coffee Maker: $89.99 $59.99 at Amazon

Keurig K-Express K-Cup Pod Coffee Maker: was $89.99 now $59.99 at Amazon
Another Black Friday best-seller is Keurig's K-Express coffee maker, on sale for $59.99 - just $10 shy of the record-low. The single-serve coffee maker features a compact design for easy storage and uses K-Cups to brew a fresh, hot cup of coffee in minutes.

Amazon Fire HD 10 tablet:  $139.99$74.99 at Amazon

Amazon Fire HD 10 tablet: was $139.99 now $74.99 at Amazon
One of my favorite pre-Black Friday deals is the Amazon Fire HD 10 tablet on sale for a record-low price of $74.99. Perfect for watching content or using any number of Amazon's own-brand applications, the Fire HD 10 features a big, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for relatively decent performance (for the money). The tablet also works with Amazon Alexa and provides an impressive 12 hours of battery life.

Kasa Smart Plug Mini, two pack: $29.99 $17.99 at Amazon

Kasa Smart Plug Mini, two pack: was $29.99 now $17.99 at Amazon
Grab the handy Alexa-enabled Kasa Smart Plug for just $17.99. Perfect for the upcoming holidays, the smart plug allows you to add voice control to any outlet, so you can turn on and off lights and appliances completely hands-free or with the compatible Kasa app.

iRobot Roomba Combo Robot Vacuum & Mop Combo: $274.99$159.99 at Amazon

iRobot Roomba Combo Robot Vacuum & Mop Combo: was $274.99 now $159.99 at Amazon
Robot vacuums are always a popular Black Friday category, and Amazon has this Roomba vacuum/mop combo on sale for an incredible $159.99. The Roomba vacuums and mops in one pass and features a special brush for edge cleaning so dust can't gather. Today's deal is a record-low price, and I can't imagine it will drop further during Black Friday.

Samsung S95D 55-inch OLED 4K TV:$2,599.99$1,897.99 at Amazon

Samsung S95D 55-inch OLED 4K TV: was $2,599.99 now $1,897.99 at Amazon
Our Samsung S95D review awarded this OLED display five stars and said it was 'the very pinnacle of OLED TV'. The Samsung TV delivers stunning picture quality, top-notch gaming performance, and a beautiful design, combining to offer one of the best OLED TVs money can buy right now. Today's pre-Black Friday deal from Amazon brings the price of the 55-inch model down to $1,899.99, which is a $700 discount and a record-low price.

Beats Studio Pro: $349.95  $169.99 at Amazon

Beats Studio Pro: was $349.95 now $169.99 at Amazon
Amazon has a huge 51% discount on the Beats Studio Pro, bringing the price down to a record low. They're gorgeously looking, easy to use, and have good sound (read about it in our Beats Studio Pro review), so if the lack of multipoint pairing (they do auto-switch with Apple devices, though) and wearer detection don't bother you, this is an excellent pre-Black Friday deal.

Ninja BL770 Mega Kitchen System: $199.99 $99.99 at Amazon

Ninja BL770 Mega Kitchen System: was $199.99 now $99.99 at Amazon
Grab this Ninja Mega Kitchen system for $99.95 at Amazon's Halloween sale. That's a massive 50% discount and the lowest price this year. You're getting an XL 72 oz. blender, two 16 oz Nutri Ninja Cups with to-go lids so you can take your smoothie to class, and an eight-cup food processor bowl.

Amazon Echo Show 5: $89.99 $49.99 at Amazon

Amazon Echo Show 5: was $89.99 now $49.99 at Amazon
Amazon has the Echo Show 5 on sale for $49.99 - that's an impressive 44% discount and just $10 more than the record-low price. The Echo Show 5 features a compact 5.5-inch display but packs impressive sound with deeper bass and clearer vocals so that you can listen to podcasts, movies, music, and more with the help of Amazon Alexa.

Apple MacBook Air M2 (2022): $999$699 at Best Buy

Apple MacBook Air M2 (2022): was $999 now $699 at Best Buy
The excellent MacBook Air M2 is down to another new record-low price at Best Buy, and it's extremely unlikely you'll find a better deal during Black Friday. This is easily one of the best laptop deals on the market, considering this model still holds up amazingly well for 2024. You get a great chipset, battery life, and display, and this price also brings it to the usual price for the older M1 model.

Oral-B iO3 Deep Clean Electric Toothbrush: $99.99 $59.99 at Amazon

Oral-B iO3 Deep Clean Electric Toothbrush: was $99.99 now $59.99 at Amazon
Black Friday is one of the best times to find discounts on pricey electric toothbrushes, and Amazon has the top-rated Oral-B iO3 on sale for just $59.99 - the lowest price we've seen this year. The Oral-B iO3 features a smart sensor that alerts you if you're brushing too hard and features three different cleaning modes.

Samsung Galaxy Watch 7: $299.99$235 at Amazon

Samsung Galaxy Watch 7: was $299.99 now from $235 at Amazon
Released in June, the Samsung Galaxy Watch 7 is the perfect Android smartwatch, and it's already on sale for a record-low price at Amazon. The Samsung watch features 32GB of onboard storage, AI, health tracking, heart rate and sleep monitoring, and more.

LG 55-inch C4 OLED 4K TV: $1,999.99$1,296.99 at Amazon

LG 55-inch C4 OLED 4K TV: was $1,999.99 now $1,296.99 at Amazon
With over $700 off, you're getting one of the latest LG TVs for a fraction of the price. Jumping up to a 55-inch TV will take entertainment and gaming to a new level of enjoyment and this display is backed up by excellent image quality and vibrant colors. The inclusion of Alexa support for voice operation makes this TV easier to use than ever, too.

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Apple MacBook Air M2 on yellow background with lowest price text overlay

(Image credit: Future)

Did this year's best Black Friday deal just drop?

Following on from last week's announcement that all new MacBooks will ship with 16GB of RAM as standard, retailers have dramatically discounted some of the existing 8GB models to record-low prices.

This includes the MacBook Air (M2), which has now plummeted to $649 at Best Buy, beating the previous cheapest-ever price by $50. This is a ridiculously good deal for one of the best laptops you can buy right now and will be incredibly hard to beat through the whole Black Friday period.

MacBook Air (M2): was $899 now $649 at Best Buy

Amazon deals

(Image credit: Future)

Unsurprisingly, some of Amazon's best pre-Black Friday deals are on its own smart home devices. I've listed the top offers below, which include record-low prices on Fire tablets, Fire TV Sticks, smart displays, and handy gadgets starting at just $17.99.

LG C4 OLED TV

(Image credit: Future)

Another premium OLED TV deal you can take advantage of ahead of Black Friday is LG's 55-inch C3 OLED TV, which is $800 off at Amazon.

The gorgeous display is ranked in our best TV guide and features LG's latest Alpha 9 AI chip for improved performance and impressive gaming features. It also includes four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support.

LG 55-inch C4 OLED 4K TV: was $1,999.99 now $1,296.99 at Amazon

Shark IX141 Pet Cordless Stick Vacuum

(Image credit: Future)

Shark's excellent Pet Stick vacuum is a top seller on Amazon, and it just received a 42% discount, bringing the price down to a record low. Designed for pet owners, the cordless vacuum features powerful suction on carpets and hardwood floors and can easily transform into a handheld vacuum.

Shark IX141 Pet Cordless Stick Vacuum: was $259.99 now $149.99 at Amazon

Amazon Fire HD 10 tablet in blue on orange background with big savings TechRadar icon

(Image credit: Future)

One of my favorite pre-Black Friday deals is the Amazon Fire HD 10 tablet on sale for a record-low price of $74.99. Amazon's Fire tablets are always popular holiday deals because they make great Christmas gifts and are always discounted to tempting prices.

The Fire HD 10 features a big, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for relatively decent performance (for the money).

Amazon Fire HD 10 tablet: was $139.99 now $74.99 at Amazon

crest whitestrips

(Image credit: Future)

I buy Crest 3D Whitestrips every Black Friday. The best-selling teeth whitening strips are rarely on sale, and typically, you have to wait until Black Friday to score a decent discount- until now. Amazon has the Crest 3D Whitestrips on sale for $29.99, only $2 more than the record-low price.

You get 48 whitening strips plus a bonus pair of one-hour express strips so you can have a whiter smile in no time.

Crest 3D Whitestrips: was $45.99 now $29.99 at Amazon

Bose Quietcomfort Ultra

(Image credit: Future)

Bose is a big name in the world of audio tech with many of its headphones industry-leading for sound quality and noise-cancelation. And now you can get some of the manufacturer's latest and greatest cans for a record-low price as the Bose QuietComfort Ultra Headphones have dropped to $329.

If I was looking for a pair of premium headphones and my budget stretched this far then these are the ones I'd go for. They got a massive score in our Bose QuietComfort Ultra Headphones review and are the top pick for noise-cancellation according to our best headphones buying guide.

Bose QuietComfort Ultra Headphones: was $429 now $329 at Amazon

Ninja Foodi Air Fryer DZ550 XL double basket on red background with big savings sign

(Image credit: Future)

I own the Ninja Foodi air fryer and it's one of my favorite appliances. I can cook two different foods at the same time with the large capacity 10-quart dual baskets. The Ninja air fryer will be a Black Friday seller, but you can find it on sale at Amazon now at a record-low price.

Ninja Foodi 10-qt 6-in-1 air fryer: was $249.99 now $129.99 at Amazon

Samsung s95d TV on blue background with big savings text overlay

(Image credit: Future)

Samsung's excellent S95D OLED TV was just crowned as this year's best TV in TechRadar's Choice Awards – and Amazon has the 55-inch model on sale for its lowest price yet. The S95D is one of the best OLED TVs on the market, thanks to its stunning design, excellent gaming features, and unrivaled picture quality.

If you want a gorgeous new OLED display that's packed with premium features, then I highly recommend this early Black Friday deal.

Samsung S95D 55-inch OLED 4K TV: was $2,599.99 now $1,899.99 at Amazon

The Apple iPad 10.2 on an orange background next to lowest price text

(Image credit: Future)

Apple's oldie but goody iPad 10.2 is always a bestseller in holiday sales like Black Friday, and Amazon has the tablet back down at its record-low price. For just $199.99, you get a 10.2-inch Retina display and the A13 Bionic chip, ensuring excellent picture quality and superior performance.

While it's an older model from 2021, it's still an excellent buy for an Apple tablet in these early offers. I can't imagine the price dropping during Amazon's official Black Friday sale.

Apple iPad 10.2 (2021): was $329.99 now $199.99 at Amazon

Collage of tech from the early Amazon Black Friday deals including an air fryer, Macbook, Samsung OLED TV, Bose headphones, Shark vacuum, and more

(Image credit: Future)

Welcome to today's coverage of Amazon's holiday sale, which includes Black Friday prices on best-selling tech, appliances, and home items. I'm listing my favorite deals, which are all on sale for record-low prices and offer incredible value. The team here at TechRadar has also reviewed many of the products listed to help you make a better buying decision.

Amazon's early sale allows you to shop for Black Friday-like deals before the official sales begin. If you're wondering if the prices will drop further during Black Friday, the deals listed below are quite good. You'll find rare discounts and best-ever offers on Black Friday favorites, like air fryers, iPads, OLED TVs, vacuums, and smartwatches.

Amazon Black Friday deals are typically the best discounts you'll find online, and I'm giving you a preview of the best early offers I recommend buying right now.

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